Customers want maximum flexibility in how and where they buy. 64% of global shoppers say they prefer brands that have both online & offline presence. Therefore, we manage an omni-channel strategy to promote our products. Our retail distribution network enables offline presence in the stores and online presence in their web shops. Our Direct to Consumer (D2C) initiatives on marketplaces (platforms such as Amazon & Bol.com), brand websites and even social media channels increase brand exposure and engagement with the consumer. In this hybrid model some channel conflict is inevitable. We know to mitigate the risk and compensate with mutually beneficial initiatives. For example, we offer strong promotional items to our retail partners and more specialized items on our D2C network. This plays to the strengths of each channel and improve sales for everyone.