Commercial Excellence

We have developed our commercial excellence by selling batteries - A highly competitive market with established brands. Over the years we have developed a cross-channel presence that considers customers’ entire purchase journey. Mapping the touchpoints and putting the right content assets and distribution channels to each phase of the journey is one of the key factors of our success. We have developed an extensive and diverse (Food, DIY, ERT etc.) network of both retail partners and online platforms and are still expanding throughout Europe. We enable access for the consumer to our products and brands anywhere, anytime, and on any device.